REAL MUSIC: An 'Eleventh Hour' Earth Day Vid LOS ANGELES - Earth Day International and the Sausalito, Calif.-based independent label Real music kicked off an environmental media blitz April 22 Edith the worldwide release of the Mars Lasar video "The Eleventh Hour." The clip is the title track to the Australian Keyboardist/composer's current album and is the first in a series of media projects developed by Earth Day International, a nonprofit organization sanctioned by the United Nations. The release of "The Eleventh Hour" on Earth Day 1993 was timed to represent an urgent catalyst for environmental reform, says Gary Herbertson, executive director of Earth Day International. The musical collage juxtaposes panoramic views of the Earth's natural wonders with the devastation wrought by man's carelessness. The Clip, which is the first official Earthly International video, was serviced to mainstream music video outlets April 22, and will be distributed to a network of some 3,000 community and environmental organizations worldwide throughout the year. "Music Video is one of the most powerful ways we can communicate our message," says Herbertson. "At Earth Day International we confront the realities of the Earth, but we also present the beauty, the hope, and the potential for the Earth. And that's what this video says for us." Lasar created the evocative, instrumental video with film maker Sam Nicholson. Peter Theodoss edited. Earth Day International and Real Music collaborated to adapt the video to open and close with environmental messages from the late anthropologist Margaret Mead: Maurice Strong, secretary general of the 1992 Earth Summit: the Union of Concerned scientists and Earth Day International's Herbertson. Stargate Films produced the video in association with Real Music. Editing and postproduction were provided by Kappa Video in Burbank CA. "The Eleventh Hour" is one of 16 social, political, and environmental "sound stories" about the world on Lasar's album. This particular track, says Lasar, "Seemed really relevant to Earth Day International and this is the perfect opportunity to see my work used in a positive way. DEBORAH RUSSEL